How often do people visit your website?
To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day.
Even your most loyal customers don’t have a reason to visit your site on a daily basis.
You can’t blame them for this. How often do you buy something online?
According to a recent study about online shopping in the US, 40% of consumers buy products or services from the Internet multiple times per month, and 20% of consumers buy on a weekly basis.
While these numbers are encouraging, you can’t rely on your ecommerce website alone to generate sales based on those statistics.
You need to use other platforms to sell your products.
It makes sense to take advantage of networks consumers are using on a daily basis. You can increase your ecommerce revenue by leveraging social commerce.
Instagram has 500 million daily active users, and 80% of all Instagram accounts follow a business profile.
This is great news for you and for your ecommerce brand.
Your current and prospective customers are not only active on this platform but also willing to engage with your brand.
In fact, 60% of Instagram users find new products through this social platform, and 75% of users take an action after viewing a post.
This action could be visiting the brand’s website or making a purchase.