How are you managing the reputation of your company?
If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward.
There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and use website elements to add credibility to your website.
But a news story or a review of your product on a third-party site can be out of your hands.
Your public relations strategy encompasses all these scenarios.
Public relations, or PR, can help expose your business to new audiences.
Simply put, public relations is how businesses communicate with people.
There’s a common misconception about PR. Many business owners I work with don’t have a PR strategy.
They believe it’s only for companies that made a mistake, needing to run PR campaigns to issue apologies or make their businesses look better in the public eye.
While that would fall under the public relations category, that’s not the only reason why you would implement a PR strategy.
Your PR efforts will manage how you spread information. It’s part of your overall branding strategy, except it focuses more on your reputation and communication as opposed to things like your company slogan and logo.
In a digital era, information gets spread faster than ever. That’s why every business needs to have a public relations strate… Read More