Increasing website page speed is one of the biggest marketing challenges digital marketers face. It’s too technical for marketers to appreciate the work scope, yet it’s crucial for almost all aspects of marketing performance.
Over the years, it has become abundantly clear that there is a direct correlation between page speed, bounce rate and visitor retention. Furthermore, Google’s official statement is that page speed impacts their ranking algorithm (and hence helps or hinders your online visibility).
Monitoring and improving website page speed should be the highest priority for any website.
Let’s look at just a few numbers:
Impact on on-page engagement: Sites that load in 5 seconds (compared to those that load in 19 seconds) see 70% longer average sessions.
Sites that load in 5 seconds (compared to those that load in 19 seconds) see 70% longer average sessions.
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Impact on conversions: Studies in the UK show that 67% of online shoppers will abandon their carts on slow websites. Improving a page’s load time by one second can result in an increase of between 10% and 20% in conversion rates.
Improving a page's load time by one seco… Read More