The primary purpose of a nonprofit company is to help a certain cause.
These organizations’ missions usually differ from those of traditional businesses.
If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.
But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.
At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.
You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.
Learn about the wants and needs of both your customers and donors.
I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.
Sure, they might have a website now, but they aren’t always using the most recent technologies.
For example, check out these numbers related to nonprofit organizations and mobile devices:
Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.
If your nonprofit company is struggling or could use … Read More