“How can I increase engagement on Instagram?” is a question we receive frequently from our clients.
There was a time (long, long ago) when all you had to do on Instagram was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to generate engagement and be classed as an “influencer,” you’ve got to sharpen your game and make sure every post provides value to someone, somehow.
Recently, David “Rev” Ciano joined the Social Pros podcast to chat about increasing engagement on Instagram with a fine-tuned social media strategy. Here’s a recap of what he shared, and the 5 things you can do this week to increase engagement on Instagram:
1. Test to Determine the Best Frequency and Time of Day
Thanks to testing and social media analytics, you can determine the best time of day and posting frequency to post on your Instagram account. For the Instagram accounts Rev manages, he was able to determine the time of day and post frequency that resulted in the highest engagement. For one account, it’s posting at 6:30am once a day. For another account, it’s posting at 6:30am, 2pm, and 11pm everday of the week.
A… Read More