Videos are a crucial component of your content marketing strategy. Once your videos are created, you need to distribute them on as many channels as possible.
With more than 2.2 billion monthly active users, it’s only logical for Facebook to be one of those distribution platforms.
Overall, this should be a winning strategy for your business. Here’s why.
According to research, 90% of consumers report that videos help them making purchasing decisions. And 64% of people say that watching a video increases their chances of buying something.
Further, 77% of businesses are using videos on their social media channels. Consumers are used to seeing this type of content from brands.
By using videos to improve your social media marketing strategy, your company will be able to:
generate leads
create brand awareness
increase website traffic
drive sales
But there’s a catch. You can’t assume that all your videos will be effective just because you published them on Facebook.
Your videos need to drive engagement.
If people aren’t engaging with your content, this strategy will not be effective.
Fortunately, there are plenty of ways for you to increase the engagement rates of your Facebook videos. That’s what inspired me to write this guide.
Use this as a reference to help you produce better videos moving forward and fix some of the videos you already shared. Here’s what you need to do.
Add subtitles