I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting.
If this sounds like your situation, don’t hit the panic button yet.
Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts, you have to look at how visitors navigate through your pages.
Every day I see websites with design flaws.
Brands spend much time trying to improve their SEO rankings and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process.
This takes time, effort, and patience. You need to learn how to run A/B tests and analyze your design elements so that you can make calculated improvements.
That said, there are certain changes you can implement sooner rather than later.
I’ve taken the time to identify the top 7 navigation mistakes I see on a regular basis. Use this list to analyze your existing website to make sure you’re not making the same blunders.
1. Labels and headlines that don’t drive conversions
When someone visits your website, it’s all about making a first impression. Think about what people see on your menu bar and headline tags.
I don’t like to throw businesses under the bus. So I’m not going to show you a specific example of a website that’s doin… Read More