Things happen. You made a mistake and did something that damaged your reputation.
Maybe you said something that people took as offensive. Or maybe your social media manager tweeted something inappropriate.
The delete button doesn’t erase things from someone’s memory.
Or maybe your company was the victim of a credit card breach that impacted your customers. In this case, it’ll be tough for you to get your customers to recommend your brand to others.
But just because you had a slip-up doesn’t mean your company is doomed forever.
There are steps you can take and changes you can make that will improve your reputation online.
That said, this guide isn’t just for brands with a bad reputation. Those of you who have a new company with no reputation will need help building your reputation from scratch.
Some of you have been in business for a while and don’t even realize your actions aren’t helping your reputation. Regardless of your situation, I’m confident you’ll benefit from this guide.
Research shows that 58% of business executives think they need to manage their reputation online. However, just 15% of these people actually do something about it.
Furthermore, 41% of brands that experienced an event that damaged their reputation said their revenue decreased as a result.
You don’t want to be one of these statistics. It’s time to do something about your online reputation.
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