It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand.
Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities.
You could have the best product in the world, but if you don’t treat your customers well, it’s going to hurt your bottom line. On the flip side, you could have a product that’s average, or even subpar, and be extremely profitable if you provide excellent customer service.
How is that possible? Well, the numbers don’t lie.
According to research, 80% of consumers say they’re willing to pay more money to businesses offering better customer service.
But that’s not all. Failing to provide good customer service can result in the loss of your customers.
What exactly causes a business to lose customers? Research shows that only 14% of customers stop supporting a business because they are not satisfied with their products or services. And 9% leave because of the price.
But look at the top reason why customers leave a business. Nearly seven out of 10 customers will leave because they don’t feel valued.
In short, customer service is more important than what you’re selling.
Now that we’ve established why improving your cus… Read More