Whether you love them or hate them, emojis have become part of our lives and our digital culture.
The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved.
They have become so popular that July 17th has been officially named World Emoji Day.
It’s a fitting date. Apple users may recognize July 17th from the calendar emoji.
Origins and history aside, the fact remains that emojis have become a dominating mobile trend. As marketers, we need to understand this trend and apply it in our businesses.
People have full conversations using emojis.
Some emojis are even used as a type of slang. Depending on the country you’re in, some emojis are used to imply things other than what the creators intended.
For example, some innocent pieces of food are commonly used to represent parts of the human anatomy.
There is even a middle finger emoji.
Even if you’re not using emojis for business, I’m willing to bet that you and your friends send them to each other when you’re texting. Or maybe you use one in the occasional social media caption.
The odds are in my favor. That’s because 92% of the online population uses emojis.
Furthermore, it’s worth noting that women use emojis more than men.
In fac… Read More