It’s no secret that page load times have a major impact on a website’s success. Google’s search algorithms favor fast load times, and there’s a lot of research out there that proves how the tiniest increase in times can have a detrimental effect on conversions, as this infographic outlines perfectly.
Fast page load speeds aren’t the only thing that encourages an increase in conversions: a wealth of rich content, imagery, and interactivity is required too. These two things conflict, however, as content leads to bigger pages, which slows down the load time.
The constant battle between the need for speed and the demand for rich content can bring many web design projects to a standstill. It’s imperative that a balance is struck to satisfy both of these requirements. Here, I will discuss which approach to take in order to do just that.
Amend the page speed according to its purpose
Page load times are impossible to predict until a website has been developed to a mature stage. Therefore, it’s best to take an iterative approach when measuring and improving speed.
You should start by identifying the site’s SEO landing pages, and its rich content … Read More