If you have been following the latest marketing developments, you know everything is trending in a mobile direction.
Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011.
That’s why it’s so important for you to optimize your web design for mobile users. While this is a necessary approach, it’s not enough if you really want to enhance your mobile marketing strategy.
The way people use their phones has changed. People don’t consume information the way they did five or ten years ago.
With the rise in smartphone usage, it makes sense that there is also a growing popularity in mobile app usage.
In fact, 90% of mobile usage time is spent on applications.
If you are one of the small business owners who recognized this trend and built a mobile app, congratulations.
Developing an app is no easy task, and it’s definitely not the least expensive investment you’ll make in your lifetime. But now that your app has launched, you might be having some concerns about your return on investment.
You expected to see massive profits right off the bat, and that’s not always the case.
Some of you may have had your small business mobile app out for a while now. At first, it was performing well… Read More