Depending on whom you ask, Millennials have an interesting reputation.
Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them.
An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.”
Truthfully, I think that’s a bit harsh. But it’s safe to say their character traits are very different from those of the generations that preceded them.
Who are Millennials? Although the time period within which they were born is not exact, the term Millennials, also known as Generation Y, generally refers to anyone born during the mid 1980s to the mid 1990s.
Some people even consider anyone born in the early 2000s as a Millennial. But for the most part, anyone born after the late 1990s is labeled as Generation Z.
Why is it important for you as a business owner to recognize this group of people? For starters, this generation constitutes the largest slice of the total population in the United States.
Furthermore, Millennials are projected to stay at the top of these charts for decades to come:
As a marketer, you need to learn how to clearly identify your target audience.
All of your products, services, and advertisements shouldn’t speak to everyone on the planet. That’s why lea… Read More