In 2019 something strange happened to the world. The Covid 19 virus struck. While much of the virus dynamics and its aftermath will go down in the annals of history, what will also be important is how we went about living with the new work (and world) order created by Covid.
The new world order challenged several businesses. Travel, hospitality, and retail businesses that depended on human contact felt the punch almost immediately. That said, these were the companies that probably understood the impact of the crisis early on. These were the companies that realized it was imperative to communicate openly and transparently with customers and stakeholders to ensure that everyone involved was taken into confidence. For instance, global eCommerce companies announced a depleted staff presence to communicate a possible delay in service.
The pandemic forced companies to relook at their workplace policies. But this relook was not restricted to just working but also to ensure that a work-life balance was maintained. Communication executives were on overdrive disseminating messages of well-being at regular intervals to their internal and external publics.