Recent COVID and work-from-home restrictions have been a boon for Instagrammers and other social media marketers … if they were giving followers valuable, engaging content. While followers were locked inside, engaging visual content connected those wannabe travelers into global communities. But it takes a lot more than pretty pictures to grow your Instagram account.
You need a carefully crafted strategy.
For instance, you need to know how to use tags and captions, what day and time of day to post, how often to post, and what kinds of posts resonate with your audience—so many things to consider.
But you don’t have to figure all of that out for yourself. Hubspot and Mention’s “Instagram Engagement Report: 2022 Edition” gathered engagement insights from 110 million Instagram posts from 1 million users (85 million posts from North America and 1.6 million from the United Kingdom and Ireland). (In their report, Hubspot and Mention define engagement as the total number of likes and comments on a single post divided by the number of followers a user has. That number shows “how engaged a user’s following is, big or small.”)
The 59-page report digs… Read More