Google’s SERP is always changing as the search engine is getting better and better at answering user’s queries which affect the content and how we optimize it.
In order to enhance user experience and make data easily accessible right on the spot, Google reinvents its own SERP and continues to do so faster than online marketers can catch onto the trend. Which means that online marketers and website owners should constantly monitor all new Google’s SERP features to stay abreast of the changes and react to them accordingly.
In this article I will cover the most important SERP features and plenty of tips on how to optimize your content strategy to get there.
1. Featured Snippets
The mission of the Featured Snippets is to provide an instant and summarized answer to a specific question in an accurate and clear way. In most cases, they take a “position 0” result and lead immediately to the source domain. Getting your content in the Featured Snippets is an excellent way to increase conversions and improve your website authority.
Featured snippets are usually shown in one of the three formats: lists, tables or paragraphs (“what is”, “how-to”, “who is”, etc).