Testimonials… It’s an age-old tactic that’s been working in marketing for decades.
Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does.
Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead.
On top of that, those leads are 190% more likely to convert into a paid customer.
So, how do you go about getting testimonials and, more importantly, the right ones?
To answer that question, I’ve created an infographic that covers this topic below and I have also included 7 more tips on how to use your testimonials the right way below.
How to use testimonial the right way
As I hope I made clear in the infographic above, testimonials can do wonders for your business as long as they are used the right way.
The main reason for using them is to help establish credibility. Testimonials give you the opportunity to prove claims about your product or service. The end result is that they can help you convert more of your visitors into customers… Read More