You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living.
In a world that is so digitally focused, how do you get people to tear themselves away from their screens, get into their cars, and come into your store?
It’s all about creating a customer journey and guiding your new website visitors into your space. Surprisingly, a very small number of brick and mortar business website ask their visitors to do anything at all. Yet, a simple directive is often all it takes to move people to action.
1. Tell your visitors what you want them to do
When someone lands on your website, what do they see? Is there a clear guided path, or a jumble of information? Do you expect people to find your sales, contact, or sign up page or do you place it in front of them so they don’t have to waste time searching?
If you run a yoga studio, for example, your main goal is either to get people in the door to take classes or, the increasingly popular version, sign up for online classes. Is your class schedule and sign up informati… Read More