With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?
To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.
Research shows that 99% of consumers check their emails every single day.
Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.
More than 80% of retailers say email marketing is the driving force behind their acquisition and customer retention strategies.
From a marketing perspective, sending emails is an extremely cost-effective strategy as well. On average, the ROI yields $40 for every dollar spent, which is the highest among other strategies.
But your email campaigns won’t work unless you have lots of subscribers. That’s why you need to learn how to build your first email list from scratch.
While you may understand the importance of growing your subscriber list, you need to recognize the impact your growth strategy has on your website.
Yes, you want people to opt in to your email content, but at what cost? You don’t want to overwhelm your website visitors and bombard them with nonstop sign-up requests and notifications.
This will backfire. If the people visiting your website get annoyed, they may leave and never come back.
Fortunately, there are ways you c… Read More