Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult!
It’s not enough to follow people and hope they’ll be kind enough to follow you back – growing a business’s Twitter following needs a strategy.
Influencers should be a part of that strategy.
Influencers bring a lot of benefits to your Twitter account. They provide essential social proof, extend the reach (and impact) of your Twitter messages and can provide fruitful input on your activities. Plus that follower growth thing we mentioned? They can help with that too.
How? Let’s take a look.
Before we get started… isn’t follower count just a vanity metric?
It’s true that having a bunch of bots following you is not a great look. It’s also never a good idea buying Twitter followers just to bump up your numbers, as many small businesses do.
But getting more followers is still a valid Twitter objective. Follower number has a direct, measurable impact on your reach, impressions, and clicks. And follower count has a ripple effect because if your followers themselves have a lo… Read More