Everyone wants more exposure for their brand and website. The benefits of increasing brand awareness and driving more website traffic speak for themselves.
Sometimes, this process can be slow, painful, and somewhat ineffective. But in my experience, that only happens when people don’t know where to look for authority links.
Once you’re able to get links on the right platforms, your exposure and site traffic will increase exponentially.
In order to be successful with this strategy, it’s ideal if you find ways to get featured on major digital media publications like The New York Times, Wall Street Journal, Time Magazine, Mashable, the Chicago Tribune, Fox News, and more.
But just individually reaching out to sites like that is not an effective use of your time and resources. So how can you get brand mentions on these platforms? Enter HARO.
What is HARO?
The acronym stands for Help a Reporter Out. It’s comparable to a dating website that connects journalists with people like you who want to be featured on major media sites. HARO has an extensive network of more than 55,000 bloggers and journalists connecting with over 800,000 sources.
For those of you who are ready to take your link building strategy to the next level, I’ll explain everything you need to know about leveraging HARO for brand exposure.
How HARO works
For those of you who aren’t familiar with HARO, the platform is very straightforward.