Email marketing is alive and thriving more than ever. 80% of marketing professionals name email as the top driving factor of customer acquisition and customer retention. And it’s got a great ROI: For every $1 spent on email, you can expect an average of $38 in return.
It doesn’t matter if you’re growing your first email list from scratch or adding new subscribers to your existing list, you need be sending out welcome emails.
At their simplest, welcome emails confirm that a new subscriber was added to your list.
If you’re only using this message for that purpose, you’re missing out on a huge opportunity to make money. Compared to other promotional emails, welcome messages generate an average of 320% more revenue.
Furthermore, customers who buy products from email campaigns spend 138% more than customers who haven’t subscribed to your list.
Stop missing out on your opportunity to make money with welcome emails. This article will tell what you need to do to drive sales directly with these campaigns.
Use a double opt-in strategy
Lots of businesses use a single opt-in strategy. With this method, a new subscriber submits their email address and automatically gets added to your list. That’s it.
But there are a few problems with this method.
If you’re not using a double opt-in, it’s possible that customers think they signed up for your emails but actually didn’t. Maybe they misspelled their email add… Read More