Emotions drive our lives.
Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this.
The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.
Sometimes emotions can cause erratic behavior, depending on the circumstances.
Other times, emotions can make people do great things. If someone is feeling inspired, they may create something that changes their life and the lives of people around them for the better.
As a marketer, you need to find ways to put yourself into the minds of the consumer.
You should be doing things like developing a customer persona to improve your conversion rates.
Once you can understand how people think, you can use that information to your advantage.
Marketers that know how to leverage the emotions of consumers will have greater success over extended periods of time.
In fact, 43% of emotional advertisements had positive effects on businesses for three or more years.
Ads that trigger above average emotions create a 23% increase in sales volume.
That’s right. If you can stimulate an emotional response from your customers with an advertisement, it will increase your s… Read More