Every brand needs new customers.
Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.
But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.
This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.
But where do you find them?
It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than it is to retain an existing one.
In fact, research shows that customer acquisition costs can be six or seven times greater than those of retention campaigns.
That said, this doesn’t mean generating new leads has to be outrageously pricy.
According to research, 69% of marketers say lead generation is a top organizational goal for their content strategy.
It doesn’t matter what industry you’re in or whether your brand is new or old. Everyone can benefit from this guide. I’ll show you my favorite cost-effective lead-generation strategies.
They are easy to implement, and I can assure you you’ll notice results fast.
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