B2B brands need to use a marketing strategy different from that of B2C brands.
Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side.
However, not all of these strategies will work if you’re targeting other businesses.
Whether your business is run as a B2B operation exclusively or as a blend of B2B and B2C, you can use PPC campaigns to scale lead generation.
If you don’t know this tactic, PPC stands for “pay-per-click.”
This term is also referred to as CPC, or cost per click.
The concept of PPC is very simple. Advertisers pay a publisher or search engine when their advertisements are clicked.
Publishers typically charge a fixed amount per click for ads placed on their websites.
With search engines, brands bid on relevant keywords and phrases so their ads appear when prospective customers search for those keywords.
If you’re not currently using PPC campaigns to generate new leads for your B2B brand, I highly recommend trying it out. There is a good chance your competitors are using this tactic already.
In fact, 54% of B2B companies say paid search campaigns generate leads for their businesses:
This compares to just 37% of B2B c… Read More