Digital marketing is hard to organize, but it is even harder to innovate.
Once a business discovers a tactic that really works well, it becomes too easy to just focus on that one method and pour all your resources into it.
I’ve seen this happen again and again for a good reason: It is profitable. It is too easy to keep doing what works well, so ultimately your team has no time to invest into learning anything new.
And yet, don’t put all your eggs in one basket, even though it sounds cliche. Yet, it’s still the truth, moreso with digital marketing which keeps evolving and changing at an unprecedented pace.
We’ve seen multiple well-explored marketing channels cease to exist (remember, Myspace, StumbleUpone and Digg?) And even search engine optimization that traditionally is the focus of most online businesses has long become too unpredictable. We’ve seen too many businesses perform lay-offs once their websites lost organic visibility over yet another update.
Finding Innovation within Your Business
This is why investing into marketing innovation is investing into the future.
The only way to keep your business afloat when your main marketing chann… Read More