A CMO study indicates that marketers plan to double their spending on social media over the next few years. Yet studies also indicate that they are not equipped to manage all the challenges that social media presents. With new tools and platforms emerging constantly, businesses can easily fall into the trap of viewing social media through a tactical lens rather than a strategic one.
Search “social media marketing tips” on Google and you come away with over 56,000,000 articles to choose from. Yet despite all the tips and advice, there is no one-size-fits-all social media branding strategy. You need a process that leads to individual solutions.
Wherever you are with your social media branding strategy, this process will fix and build an authentic and strong brand image on social media to amplify your media strategy efforts.
1. Define your one thing
The social media presences of many companies suffer from a lack of focus. Too often, companies allow the platform to define the content rather than choosing the platforms that best serve the brand. Companies do this because they think they must have a presence on every major social media platform to be relevant.
So, what is… Read More