Nowadays, everyone can create an economic model, launch a website and start to sell all over the world. Thanks to WiFi, Australian people can connect with French people instantly. Emails, phones and social networks make it easier to be interconnected, everywhere, 24/7, 365 days a year.
When entrepreneurs, CEOs, and decision makers decide to leverage their business, they immediately perceive internationalization as a gold mine. For obvious reasons – with 4 billion people connected to the Internet, 3 billion social networkers and 5.1 billion phone users, the sky’s the limit.
But the successful development of a strategy locally does not necessarily mean it will be easy to implement the same strategy internationally, even digitally.
You will have to scale your international strategy the right way… Here’s how.
1. Analyze the reasons for success in your own country
It is vital to understand the reasons behind the success of a local initiative. Believe it or not, some decision-makers aren’t able to accurately identify the reasons behind the success of their local development. For this reason, they re-implement the same strategies a… Read More