We think of and are surrounded by brilliant business ideas every day.
The trick is to notice them.
That’s right—notice. You don’t need to be exceptionally creative, innovative, or original (though it’s great if you are) to find good, viable business ideas.
You just have to pay attention to what’s going on around you.
Once you get into the habit of looking for business ideas, you’ll find it hard to stop. Soon, you’ll find the idea that’s right for you.
The Easy Parts of Finding Business Ideas
The good news is that there are business ideas all around us. Find a problem to solve and enough people willing to pay you to solve it for them, and you have a business idea. And the “problem” doesn’t have to be huge and overwhelming. If you can make an experience faster, cheaper, more pleasant, or more efficient, chances are there’s a business opportunity there.
Once you get going with the exercises below, we think you’ll be pleasantly surprised at the way experiences, conversations, activities, and skillsets combine to spark ideas. In a few of the stages, we ask you to make various lists. You can write these down on cards or in a notebook, or keep track of them in a mind-mapping app like Miro.
Miro lets you put ideas on the same page, move them around, look for connections, take notes, and share your concepts with friends and colleagues. It offers a number … Read More