It’s crucial for businesses to have an active social media presence to survive in 2018.
No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike.
This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis.
Here’s something else that may surprise you: 70% of Instagram hashtags are branded.
What does that tell you? If you’re not active on Instagram, your competitors definitely are.
Those of you who already have an account set up are on the right track. But just having an Instagram profile doesn’t necessarily translate to sales.
If you want to drive sales and make real money from Instagram, you need to come up with a viable strategy. This guide will steer you in the right direction.
Increase your following
One of the first steps to having a successful Instagram marketing strategy is growing your follower base.
Without lots of followers, you will struggle to get your posts seen. It’s not going to be easy for you to generate sales without followers.
For those of you who just created your Instagram page, it can be intimidating to start with the number zero. But unless you’re a brand new company, you already have customers.
That’s the best place to start looking for followers. Here are the top reasons why users follow brands on social media: