What’s your company’s return policy?
I’m sure you’ve been asked this question before by both current and prospective customers.
But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy.
This holds true for in-store and ecommerce purchases. In fact, 90% of consumers read return policies before making a purchase online.
Obviously, you don’t want to get frequent returns.
But knowing that returns are easy and hassle-free will make it more likely that customers will complete the purchase process.
Friendly return policies will improve your customer service. It shows everyone that you stand behind your products.
If everything you’re selling is a final sale, it’s an unreasonable and questionable business practice. This will make customers think twice before buying.
Some of you may not have thought of these ideas before you came up with your existing return policy. That’s why I created this guide.
Whether you’re developing a return policy from scratch or wishing to change your current policy, you’ll benefit from these tips.
The adjustments will make your product or service more desirable for consumers to buy.
Provide free returns
I realize that returns can potentially cost your company some money. But you need to weigh that expense against the price… Read More