Those of you who know me know how much I promote blogging.
I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well.
Driving more traffic to your website is arguably one of the most important reasons for running a blog.
Think of it like this. How often would you say the same person comes back to your website?
Depending on the nature of your site and your brand, it may not be too often. This is especially true if you have an ecommerce site.
People don’t want to buy things from you on a daily basis. Sure, you may have had some success by implementing customer loyalty strategies, but even the most loyal customers probably won’t visit your site every day.
Blogging gives people a reason to come back to view your site on a regular basis.
If you can establish a steady audience of readers, they will continue to visit your site to read your blog. Once they’re on the site, they will be more likely to convert into buyers.
Research shows that the publishing frequency of your blog posts has a direct impact on customer acquisition:
But if you want to publish posts frequently, you’ll need to mix up your content.
Blogging about the same thing over and over again is boring. That’s why you need to learn how to… Read More