Many businesses seek my advice.
Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it.
Many brands are focusing all their efforts on getting higher conversion rates.
Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line.
But before people can convert, they need to find your website first. So, companies put forward strategies such as increasing their spending on advertisements.
Again, there’s nothing wrong with this approach.
But wouldn’t it be great if you could increase leads and website traffic at the same time? It’s possible.
There are ways for you to get more web traffic by focusing directly on lead generation. You’re killing two birds with one stone here.
I’ve narrowed down the top 10 lead generation strategies to help you get more traffic to your website. Here they are.
1. Take advantage of your email list
With so many new content marketing strategies out there today, it can be tempting for brands to forgo the traditional approaches.
But email marketing needs to be part of your advertising foundation. Over the years, email marketing has withstood the test of time.
It’… Read More