It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet.
This was back when you might try to get online from a Motorola flip phone, entering a web address that started with WAP. The Wireless Application Protocol resulted in “web pages” that were really just strings of text you could navigate through for basic information like weather and sports scores.
The “mobile web” of today, of course, is a far cry from those early days, which makes it even more surprising why so many companies haven’t learned to fully embrace (and capitalize on) the mobile experience.
Mobile App vs. Mobile Web
The truth of the matter is that more people are spending time going online via their smartphones and tablets than they are through their laptops and desktop computers.
Given this, many brands assume that they have their bases covered if they offer a mobile-friendly website… but, that’s just part of the equation.
Even when you look at giants in the industry like YouTube and Amazon, actually using their mobile websites isn’t really the best possible user experi… Read More