If you want to succeed at paid social media advertising, you can’t just run randomly selected ad creative. You’ll need to conduct thorough testing to find what resonates with your audience.
But for some marketers and eCommerce businesses, testing social ad creative can be a hard sell. Lack of budget and creative assets are often the excuse given – but we’re here to tell you that they’re imagined constraints. Today, it’s easier than ever to test social ad creative on a limited budget, as long as your imagination is limitless.
Experimenting with your ad creative is invaluable for your social media strategy, whether you’re a well-established online business or still building your brand. Not sure how to get started? We’re sharing our agency’s proven process with you, including the steps we took to help our client generate $1 million in Facebook ads revenue in just one month.
How to conduct social media testing for ad creative
Like any good experiment, running tests on your social ad creative should involve some upfront planning. Otherwise, you could end up running too many ads or introduce too many variables to gather any sort of stat… Read More