Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging.
But now what? This is useless if you’re unable to distribute it to your audience.
I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work.
The key here is learning how to distribute your content so it can reach the widest audience possible.
If you’re using only one distribution channel, you’re missing out on a huge opportunity.
Some of you may be thinking, “If it’s on my website, someone will eventually see it.”
That’s not true. You can’t rely on your website alone for content distribution. That’s because people consume information in a wide variety of ways.
For example, if you have a B2B company, you should be aware that majority of your content is being viewed on desktop computers.
B2C companies, on the other hand, need to put more emphasis on optimizing their mobile websites for Google searches.
But effective content distribution goes way beyond the types of devices your audience is using. Using multiple methods of distribution gives more people a chance to see your content.
Use this guide as a reference… Read More