The emphasis here is on first. This guide is meant to help you get your first dirty brand identity out the door.
It’s meant to be functional and good enough for now.
There are two options I recommend for developing your first brand identity:
Do it yourself
Use 99designs
Both options will get you to the finish line. The trade off is your time vs. your money. If you are short on money, then do it yourself. If you are short on time, then use 99designs.
If you were to get a high quality, professional brand identity, it’d cost you tens of thousands of dollars (or $211 million).
A more professional approach with an agency would look something like this. If you hire 99designs, you won’t get this level of quality, but you’ll still have a very functional starting point. 99designs has a brand identity package that starts at $599.
If you aren’t familiar with 99designs, it’s a platform that runs design contests. I particularly like the contest approach for your first brand identity because chances are you don’t know exactly what you want yet. Having a bunch of options to choose from will help.
Brand Identity Contents
A brand identity can be extensive, but we’ll just focus on a few things that you need to get off the ground. Everything else is a bonus.
Logo — There are 7 common types of logos: lettermarks, wordmarks, pictorial marks, abstract logo marks, mascots, combination marks, and emblems.
Colors — It’… Read More