How do you reach your target audience with meaningful content in a time when consumers simply don’t trust (or like) digital advertising?
If that question is keeping you up at night… well, you’re certainly not the only one.
Although it can definitely still work, advertising on its own is simply not enough to reach your audience and get them to take action. You also need to build trust and establish yourself as one of the top choices in your niche. And you can achieve that with 2 tactics: a great content marketing strategy and collaborating with top influencers in your niche.
But, we can’t really tackle both in one article. So in this blog post, I’m going to show you how to develop an influencer marketing strategy in 5 steps.
Step 1: Goals and metrics – What are your goals and how are you going to measure them?
Like with any marketing strategy, the best place to start is with your goals. What exactly do you want to achieve with your influencer marketing campaign?
For example, here are some of the top objectives you can achieve with an influencer marketing campaign:
Reach a new audience and improve awareness of your brand.
Build awarenes… Read More