Ecommerce websites live and die by their conversions.
For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales.
Is your website traffic translating to conversions?
There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates.
If your website visitors aren’t converting, your ecommerce site won’t make money.
Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here.
The design of your website and the checkout process might be what’s hurting you.
For the most part, simple website designs have higher conversion rates. This same concept needs to be applied to your checkout process.
The information in this guide will help you identify any flaws with your checkout procedure that could be hindering your conversions.
If you have just launched a startup company and are in the process of designing your website for the first time, these useful tips and best practices will help you as well.
Here’s what you need to do to design a checkout process that converts.
Add multiple checkout buttons
For website visitors to make a purchase, they need to be able to navigate to your checkout page.
Once someone decides to buy, they’ll add the items they want to their shopping cart. In a perfect world, you want them to… Read More