You can grow your blog in two ways:
Get more traffic.
Do more with the traffic you have.
In my opinion, you should do both even though most people focus on the first option.
Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert.
One of the best ways to see how well you’re using your traffic is to look at your bounce rate.
The average bounce rate across all industries is about 45%. Bounce rates just for blogs are usually higher as illustrated in the image above.
But that’s just the average. Some sites have bounce rates in the 20s, while others have bounce rates in the 80s.
If 4 out of 5 visitors leave your site immediately, there’s a problem—likely multiple problems.
Compare that to a 20% bounce rate (1 in 5 visitors leaving without interacting). This lower bounce rate means that you would only need a quarter of the traffic of the other site to get the same engagement results.
There are many ways to improve your bounce rate, but in this article, I want to show you an underutilized way of reducing your website’s bounce rate and increasing all aspects of engagement.
The main problem is that you need visitors to take action to reduce your bounce rate. But people are notoriously pas… Read More