Video on demand (VOD) is the future and the future is here. All over the web, new services are popping up, offering consumers a new way to view their media. Some of that is already published media that they have bought the rights to (Shudder). Others are original content made by these services, giving them a unique platform where people can enjoy new kinds of video series they couldn’t see anywhere else (the now-defunct Seeso). Other platforms allow for both (Go90).
Over the top programming puts control into the viewer’s hands and Netflix, Hulu and other services show us the value of the business model.
Modern-day technology allows anyone – from huge brands to small businesses – to create their own VOD channel. Similarly to how blogging allowed anyone to become a journalist or a book author years ago, VOD solutions allow all of use to become broadcasters to build niche video brands of our own.
If you are considering creating your own, you may be wondering how to go about getting started.
Video-on-demand (VOD) content ideas for digital publishers and small businesses
While the idea of Video-On-Demand marketing… Read More