Your about page is the most important page on your site.
It might not be the first page people visit, but it’s the page they’ll use to decide if they like you, trust you, and whether they’re coming back again.
And yet most businesses still have about pages that are boring, lack personality, and don’t offer visitors any value.
People like to buy from people they like, and your about page is the BEST page on your site to connect with your audience and show them how nice you are.
In this guide, we’ll break down how to create an about page that works, what to avoid, and take a look at sites that do it well.
The Easy Parts of Creating an About Page
The easiest part of creating an about page is sharing your brand story.
If you’re proud of your business, you naturally want to share that with the world. And on your about page, you get to talk about your journey to success, how great your business is, and show off all the praise you’re getting from others.
Another part of an about page that’s easy to nail is sharing social proof. Once you have a glowing testimonial or review, you can just add it to your about page. It doesn’t take much work, but it will boost your conversion rates.
This is especially easy if you automate your testimonials, so you don’t even have to upload or find them yourself.
Using a plugin like Thrive Ovation, which can pull testimonia… Read More