It’s no longer news: a quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a bit every now and then, a quiz is a type of content you should use.
Apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content.
A quiz brought Zenni Optical over $1 million in revenue.
A quiz can get as high as a 64% conversion rate.
Quizzes generally have an 81% completion rate (which I’d bet is a higher rate than the number of people who read a blog post to the end)
I’m pretty sure you don’t need further convincing now. And the good news is, it’s easy to create and wow your audience with quizzes. Just do these things right:
1. Choose the right title and type of quiz
When creating titles or headlines, there are several templates you can use. Some examples include:
Titles for knowledge quizzes: Knowledge powers a better world. And humans are always seeking kno… Read More