Endless revisions. Countless opportunities lost. Missed deadline after missed deadline.
Does that seem familiar?
Look, my SEO agency had to deal with the same content setbacks, too … until we embraced the SEO content brief and made it our own.
What is a content brief?
A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on.
But there’s more than one kind of content brief. For example, an agency drafts a creative brief for their copywriter to make an ad campaign. A high-volume content farm pulls AI-generated briefs for their team of content writers. Or in our case, we thoughtfully (and manually) build SEO content briefs based on keyword research and competitor analysis.
Generally speaking, writers follow SEO content briefs to create content that targets a specific keyword. If executed properly, that content can then earn more organic traffic that’s also highly likely to convert.
SEO content briefs usually include general information about the task (like word count, topic, and so on). But they can also provide more… Read More