Triggered emails can help to build long-lasting relationships with prospects and customers alike. According to GetResponse, these emails show a 38.03% open rate and a 6.76% click-through rate.
One of the biggest advantages of triggered emails is their longevity. It is quite possible that visitors who receive these emails engage with them some months later. According to statistics, around 18 to 23% of engagement is noticed after 24 hours of deployment.
So, how will you make your triggered email campaigns more impactful for readers?
Here is a detailed article to help.
#1. Segment your audience according to the customer journey
The spray-and-pray technique of email marketing is no longer effective. Instead, marketing professionals must take a customer-centric approach and try to send triggered emails that are relevant for the readers.
According to a 2017 report by Mailchimp, segmented campaigns exhibit better performance when compared to non-segmented ones.
They show: