Is your pricing page designed to drive conversions?
There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses.
On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you want to make sure it’s designed to make people spend as much money as possible.
All too often, I see pricing pages that are either on one end of the spectrum or the other. You need to find that middle ground.
You’ve spent a lot of time learning how to generate more profits by focusing on your pricing strategy. Now you need to learn how to properly display those prices.
What types of pricing pages will encourage website visitors to convert?
Pages that are transparent and build trust will ultimately be your best bet. Here’s why.
If your pricing page is honest and doesn’t withhold any information from prospective customers, you can still implement tactics that encourage people to spend more money.
In fact, 73% of consumers are willing to pay more for products and services that promise complete transparency. Furthermore, 39% of consumers say they’re willing to switch brands to pursue transparency.
Both you and the customer will benefit from trustworthy and transparent pricing pages.
Those of you who need help increasing conversions on your ecommerce platforms will learn how… Read More