Think small businesses can’t compete with bigger brands when it comes to marketing?
Think again. Now that we’re judging the success of marketing on whether or not it creates an engaging experience, and not just on whether it results in a sale, the playing field is effectively leveled.
Customers are willing to demonstrate their loyalty to whichever brand promises a more interesting time, in addition to a superior product.
For a start, the allure of this kind of marketing strategy is that it scratches a very particular itch, and one that younger generations of customers seem to have in spades: the desire to spend money on experiences, rather than solely on material products.
For large corporations and small businesses alike, this has proven to be a double-edged sword: Experienced-focused customers can be brand-loyal for a long time if you keep them interested. However, it also raises the stakes considerably.
So, how can a small business get in on this phenomenon? Here’s how to put experiential marketing to work for you.
Throw a party, host or sponsor an event
One of the best ways to create an experience for your customers and recent conve… Read More