Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance.
Your title has the biggest effect on whether or not someone clicks on your article… be it in search engines, social media, an email campaign, or some other channel for content distribution.
Why is the title of your content so important?
For every article you create there are likely dozens, if not more, of other articles online that have been created on a similar topic. All of these articles are competing for clicks, search rankings, and the attention of your prospects.
The only way to ensure that your own content stands out and brings in lots of traffic is to write a title that is both engaging and alluring; a clickbait title.
Here are a few tips that will help you craft good clickbait titles for your articles, pages, and blog posts:
1. Insert a keyword