The common goal all business owners share is the desire to grow their business. I’m right there with them.
By focusing on customer experience, businesses can achieve growth more effectively than through any other means.
I recently presented on this exact topic during a fantastic event on customer experience with my friends at Qualtrics. Check out my session here. You’ll also get access to 18 master sessions on customer experience with leading experts. Well done, Qualtrics!
Here’s a recap of what I discuss.
Improve Retention and Acquisition by Improving Customer Experience
While many businesses think of customer experience as one thing, CX actually produces two desirable outcomes: 1) customer retention and 2) customer acquisition.
According to research from Forrester and Adobe, companies that truly invest energy and resources into their customer experience generate a 1.7x higher retention rate over companies that don’t.
Companies… Read More