Establishing credibility is important for all businesses.
There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart.
In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility.
That’s why in the past, I’ve identified the top elements adding credibility to your website. Today, I want to explain one of those elements in much greater detail.
Customer testimonials.
Those of you currently displaying customer testimonials on your websites are off to the right start. But there is always room for improvement.
If you’re not using customer testimonials, that needs to change.
One of the reasons why these testimonials are so valuable for your business is because they create social proof.
Exactly how much of an impact will this have on your conversions? Here are some numbers you should take into consideration:
92% of consumers say they read testimonials and customer reviews when they are deciding to make a purchase
72% of consumers trust businesses more if they read positive testimonials about those businesses
88% of consumers trust these testimonials just as much as a personal recommendation.
One of the best ways to learn how to do something is by following the examples of those who succeeded before you. I found some great examples of existing companies do… Read More